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Dell has taken a bold step in its bid to market its newest smartphone as the alternative to the BlackBerry mobile phone – the company will be swapping its staff's RIM handsets for the Dell Venue Pro device.
Currently Dell has 25,000 employees with a BlackBerry, and all will be given a Venue Pro instead. The remaining staff (about 71,000) will also get the Dell phone but only with voice plans rather than voice and data plans. Eventually, staff will also be offered Android smartphones in addition to this Windows Phone 7-based one.
This move will save Dell about 25% of its mobile communications expenses.
The mobile phone switch will begin next week, according to the Wall Street Journal.
Dell's chief financial officer, Brian Gladden said: "Clearly in this decision we are competing with RIM, because we're kicking them out."
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