New Features: Cash for selling + Targeted Ads By Brian C Woosley on November 20, 2017 | |
Hello everyone! We have two exciting features to announce that have just launched! These features that will help improve the marketplace as they will not only help sellers earn more, but also enable them to recoup their costs at a faster rate so that they can list even more items than ever before (making the marketplace more enticing for buyers as well). Specifically, we’ll discuss: 1. Cash for selling
2. Targeted advertising
1. Cash for selling In our last post, we announced how ALL sellers now have the option to require that buyers pay cash for their shipping costs – which has allowed them to immediately recoup their shipping expenses after the buyer marks “item received”. Today, I'm happy to announce that sellers now also have the option to require buyers pay cash for the full price of the product (including shipping) they are purchasing as well. Here’s how it works: 1) To be eligible to require buyers to pay cash for your products, you must first be a Mission Supporter or above. When listing a product for sale you can choose to require buyers to pay cash, and then enter in your fixed price/starting bid/reserve: 
2) By requiring that the product be paid in cash, buyers will be able to see this before they bid or buy: 
3) When a buyer chooses to bid on or purchase a product that requires cash, they will be prompted to pay the total amount (including shipping) prior to completing the bid or purchase. By default, the price will be paid for with the buyer’s empowr reserves first, and then charged to their PayPal if no reserves are available: 
4) Once the product has been paid for, the buyer can complete their purchase and wait to see if they have won the auction and/or received their product after it is shipped. In the event that the buyer is outbid, marks their purchase as an unpaid item, or disputes the item (and wins), the total cost will be returned to their empowr reserves. After the sale has been completed successfully and marked “Item Received”, the seller will have their cut of the sale (90%) deposited into their reserve account, which will then be immediately available to purchase things on empowr or cashed out when it matures. Maturation time has been reduced for Mission Founders, Pioneers and Visionairies Maturation in empowr has always been 90 days. Now, with the launch of Cash for Shipping, maturation is being lowered as follows: · 0 day maturity = Mission Founder · 30 day maturity = Mission Pioneer · 60 day maturity = Mission Visionary · 90 day maturity = Mission Ambassador and Supporter To view how matured your reserves from cash sales are, simply visit your cash out page, and then click on “Details” for your currently maturing reserves from sales: 
Why maturity? As you might remember from our last post, the idea was to allow only Mission Founders to have the ability to accept cash for their products. Based on your feedback, many of you asked to allow ALL sellers to accept cash for their products, however, doing so would risk the security of the marketplace as it would make it too easy for potential fraudsters to game the system. By adding varying levels of maturity based on your mission role, the empowr algorithms will have more time to completely verify all sales before they can be cashed out, which means legitimate buyers and sellers will be protected and the security risk discussed above is diminished. For that reason, Mission Supporters and above now also have the option to charge cash for their products. 2 items to note: a) Cash from shipping does not need to mature before cash out. Only cash from selling has maturity requirements. b) If your seller rating drops to 4.0 or lower, your listings will no longer be shown in the empowr marketplace and you will not be eligible to charge cash for your products until you are able to get your rating back above 4.0 again. Be sure to keep your seller rating as high as possible to make sure you don’t lose these privileges. 2. Targeted Advertising As discussed over the last few months, empowr has now launched a new targeted ad system that will provide all citizens FREE ads based on their mission roles. Fully automated: Each time you create a new marketplace listing, an ad will be auto-generated so you don’t have to lift a finger to have your ads designed and created, launched, maintained, served or removed when your product or service is sold or no longer provided. 
Geographic and trust targeted: The ads will be automatically targeted all over empowr to the very same people that you close loops with, which means the likelihood that your listing will be sold is much higher as the people closest to you are the most interested in what you’re selling. An added benefit is that since the people closest to you are the most likely to buy the things you’re selling, the shipping/gas cost you incur on each sale is negligible. Here’s how it works: Each time you create a new marketplace listing, an ad will be auto-generated for you, and will begin being served soon after. Based on your mission role, you’ll receive up to 100,000 free ads each month which will be equally distributed to all your active marketplace listings.
· Mission Supporters will receive 5,000 free ads · Mission Ambassadors will receive 10,000 free ads · Mission Visionary will receive 20,000 free ads · Mission Pioneers will receive 40,000 free ads · Mission Founders will receive 100,000 free ads
Want even more ads?
In addition to ads for your marketplace listings, you can still manually create ads for your blog posts. Ads for your blog posts help generate more traffic and “likes” for your posts, which means more earnings for you each day. If you wish to target more traffic to a specific ad/listing (in addition to the free views you’ll receive based on your mission role), you can do that by visiting your ads page, click on the daily budget for that ad, and then updating the budget from there. You can set a daily budget of as low as $0.25/day and up to $100/day: 
And that’s it! Now, people see your marketplace listings when visiting your profile or searching in the marketplace… … AND now they’ll also see your listings EVERYWHERE – in ads that appear on other people’s profiles, blogs and more! We are looking forward to your feedback and ideas, as always. Your president, Brian PS: Some big, BIG, BIG news to be announced soon… stay tuned….. (more) ►
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