Rewards1: No. 4 – The London EDITION

Thursday, December 5, 2024

No. 4 – The London EDITION – London, United Kingdom

Where can you find Studio 54 vibes, Michelin stars, and art in Fitzrovia? Here! ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

A serene scene of a person reclining in a comfortable chair with their feet propped up near a window, holding a book. Soft natural light filters through sheer curtains, offering a peaceful moment of relaxation.

Welcome to The London EDITION.

In the heart of the elegant Fitzrovia neighborhood, The London EDITION stands as a beacon of modern opulence, where history meets the avant-garde. Housed in the former Berners Hotel, a grand structure dating back to 1835, this centuries-old building has been transformed into a vibrant, contemporary retreat where past and present dance in harmony.

The vision of Ian Schrager, co-founder of the legendary Studio 54, The London EDITION reimagines the exclusivity and style of the iconic New York nightclub in a chic and minimalist space. Here, you’ll experience historic elegance intertwined with the electric energy of a cultural icon.

Ornate ceiling with detailed carvings and two grand chandeliers, softly lit to highlight the intricate molding. The elegant design reflects a classic, opulent ambiance.

This edition was photographed by Nicolas Quiniou

At a Glance

Location: Fitzrovia, London, UK
Rooms: 173 rooms with Le Labo amenities
Dining: Berners Tavern, The Lobby Bar and the Punch Room
Wellness: 24-hour gym and in-room spa services
Unique Features: The Lobby Bar, a social hub with a nod to the spirit of Studio 54

Website | Book Your Stay | Instagram

A modern hotel room with a large bed, featuring plush white bedding and a camera resting on the sheets. Warm wood paneling and soft lighting from a hanging globe lamp create a cozy atmosphere.

Room is showstopper

Your room at The London EDITION is a sleek sanctuary. Each space is a study in understated elegance, inspired by the minimalist aesthetic. The oak floors, wood-paneled walls, and curated furnishings create a serene backdrop, while the neutral color palette soothes the senses. Simplicity speaks volumes, with every detail chosen to create a calm and sophisticated atmosphere.

Don’t be fooled by the downplayed decor—there’s a pulse of energy beneath the surface. It’s in the polished brass fixtures, the crisp white linens, and the oversized windows that flood the space with natural light. The marble bathrooms, with rainforest showers and bespoke Le Labo amenities, echo the glamorous yet unpretentious vibe of London. And if you opt for a suite, expect more Studio 54-era allure, with expansive spaces, curated art, and panoramic views of the city’s skyline.

A luxurious bar with a marble back wall and a neatly arranged selection of bottles. The high-arched mirrors and dark wood bar stools give the room an elegant, classic feel.

A sophisticated brunch scene with two poached eggs served on an English muffin with hollandaise sauce. The table is elegantly set, featuring a cup of tea, creating a warm, refined dining moment.

A dimly lit room with an artfully arranged gallery wall of framed paintings and photographs. The space has an old-world charm with golden frames and dark, atmospheric lighting.

Dining is iconic

At the heart of the hotel is Berners Tavern, a Michelin-starred restaurant that’s as much about the atmosphere as the food. Under Chef Jason Atherton’s direction, it’s a destination. The dining room, with its soaring ceilings and walls adorned with framed artwork, is reminiscent of a grand European gallery. The menu offers a contemporary take on British cuisine, with visually stunning and delicious dishes, from rich, hearty roasts to delicate, artfully plated desserts.

The Lobby Bar, with its high ceilings and plush seating, captures the essence of Studio 54’s social scene. Whether you’re sipping a craft cocktail, enjoying an afternoon tea, or simply soaking in the ambiance, there’s an undeniable buzz in the air—a reminder of the legendary nights at an iconic nightclub.

Punch Room evokes the charm of a 19th-century private club, a signature of The EDITION brand. Hidden away from the buzz and lively streets of Soho and Fitzrovia, this intimate space offers a retreat for savoring over 30 specialty punches.

A vibrant, blue neon art installation reflecting light in a hallway. The circular light effect creates a sense of movement and modernity in the space.

Art is experiential

At The London EDITION, art and culture are integral to the experience. The hotel’s design is a homage to its historic roots, but with a modern twist. The property features a curated collection of contemporary art, from striking portraits to abstract installations, each chosen to provoke thought and spark conversation.

The hotel’s connection to the arts doesn’t stop at its walls. The London EDITION regularly hosts events and exhibitions that draw on the city’s vibrant cultural scene, much like Studio 54 was a melting pot of creativity and innovation. You’ll find plenty to engage during your stay.

A glowing, neon yellow and green circular art piece hanging on a dark wooden wall, with a reflection of the photographer in the center. The striking modern artwork contrasts with the warm lighting in the room.

An intricately designed fireplace with rich red marble columns and carved wood details. The fire burns brightly, adding warmth and elegance to the luxurious room.

Wellness is a rhythm

The 24-hour gym has the latest fitness technology, allowing you to maintain your routine at your own pace. Order in-room spa services designed to relax and rejuvenate in the comfort of your own space, echoing the indulgent spirit of the hotel’s design.

Wellness here isn’t just about physical health—it’s about cultivating a state of mind. The tranquil design of your room, the soft lighting, and serene atmosphere contribute to a sense of calm, helping you unwind after a day in the bustling city.

A close-up of a champagne glass being held above a soft, unmade bed. The dim lighting from a bedside globe lamp adds to the intimate, relaxed vibe of the room.

Secrets & Surprises

Behind the velvet ropes, the concierge is your key to hidden gems. Secret speakeasies, exclusive gallery openings, and off-the-radar spots. Approach them to join an elite circle.

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